Mary Kay Giant Foundation Tubes Crossing Street
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Brand: Mary Kay
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In this Mary Kay mixed reality ad, two towering TimeWise Matte Foundation Base 3D tubes stride across Avenida Paulista like pedestrians. The scene unfolds as the black foundation tubes, lids already open beneath them, sweep over crosswalks, gently transforming the color of waiting pedestrians from white to light brown. With a creative use of CGI effects, this Mary Kay foundation activation mixed reality ad transforms an ordinary thoroughfare into a fresh, relatable spectacle, highlighting Mary Kay’s digital campaign to match customers with their perfect foundation shade via an online quiz or consultation with an independent beauty consultant.
