Mary Kay Giant Foundation Tubes Crossing Street
Mary Kay Giant Foundation Tubes Cross Street
This mixed reality advertisement for Mary Kay features two towering TimeWise Matte Foundation Base 3D tubes. They are depicted striding across Avenida Paulista, similar to pedestrians.
As the black foundation tubes, with their lids open beneath them, sweep over crosswalks, they gently transform the colour of waiting pedestrians from white to light brown. This CGI effect transforms the thoroughfare into a fresh and relatable spectacle.
The activation highlights Mary Kay’s digital campaign, which aims to match customers with their perfect foundation shade through an online quiz or consultation with an independent beauty consultant.
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Credits
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