Living Proof Vault Opens to Spill Spray Bottles

This fake out-of-home advertisement for Living Proof takes place on a busy Boston Seaport street corner, outside Sephora. A large vault is lowered by a harness in front of the store, revealing the Living Proof Perfect Hair Day Style Refresh Mist.

As the vault lands on the pedestrian lane, its door opens, and numerous white spray bottles tumble out onto the ground. The Living Proof logo is visible inside the door. The camera then moves closer to the Perfect Hair Day Style Refresh Mist bottles, blurring the background. The on-screen text reads: “Wash day costs time. This product pays it back,” positioning the mist as a time-saving hair solution available at Sephora and Sephora Canada.