FOOH Impact Score:
Solid
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Imagine thousands gathering on a sun-drenched beach suddenly spotting gigantic summer drinkware rising from the sand. That’s the engaging premise of this Bagaggio fake out of home ad featuring the popular Copo Térmico Com Canudo. The video unfolds as an aerial view of Rio de Janeiro’s iconic Praia de Ipanema reveals a vibrant beach crowd, before the camera pans sideways to showcase an enormous Peach Thermal Cup with Straw and Black Thermal Cup standing tall among the sunbathers. Using computer generated graphics, this Bagaggio fake out of home ad transforms the scenic Brazilian coastline into an innovative product showcase.