Macy’s Giant Products Parade in New York City

In this Macy’s cgi video, a giant inflatable Crocs shoe floats through a bustling city street, surrounded by gold star balloons and girls dressed in pink marching band uniforms. The scene unfolds as Christmas ornaments bounce across a mattress and teal headphones hover midair alongside glimmering balloons, introducing the message 'Discover Larger-than-Life Daily Deals.' A Nespresso machine whirs above the crowd, followed by a shining gold Paco Rabanne 1 Million fragrance bottle with the overlay 'Through Thanksgiving.' The visuals continue with an oversized white bracelet and a bold reminder: 'Check Back Every Day' and 'Once a Deal Is Gone, It’s Gone for Good 11/2–11/27.' The camera returns to where the Crocs shoe debuted, now replaced by a floating Clinique foundation bottle, before landing on a clear glass perfume bottle set in front of a red backdrop marked 'The World’s Largest Store' and 'Macy’s.' The final shot features a cartoon Spiderman character waving from a huge Macy's shopping bag. With a viral use of CGI, this Macy’s retail spectacle transforms everyday holiday shopping into a fresh, relatable spectacle, highlighting Macy’s countdown campaign to the 99th Thanksgiving Day Parade.