Quoifaireabordeaux Floating Woman Figure on Platform

In this Quoifaireabordeaux FOOH campaign, a floating female figure is revealed above a buzzing walkway at the Promenade Sainte-Catherine, while curious shoppers stroll past the storefronts. The scene unfolds as the figure, slightly bent backward, hovers over a moving platform visualized with bars pulsating rhythmically like an equalizer, releasing white particles toward her as she begins to rotate—each turn transforming her color and altering the surrounding particles to rich, shifting tones. With a Memorable use of computer generated imagery, this Quoifaireabordeaux promotional ad FOOH campaign transforms an ordinary shopping promenade into a fresh, relatable spectacle, highlighting Quoifaireabordeaux’s goal to showcase the unexpected experiences within the city’s vibrant streets.