FOOH Impact Score:
Outstanding
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In this adidas mixed reality ad, giant FC Bayern footballs emerge and roll across Singapore’s landmarks, transforming familiar sights into a football-inspired journey through the city. The scene unfolds as oversized red and white spheres bounce through Marina Bay Sands, heritage shophouses, and busy crossings, converging at the adidas Brand Centre Orchard to bring a slice of Bavaria to Southeast Asia. With a captivating use of CGI effects, this adidas digital activation mixed reality ad transforms urban architecture into a vibrant showcase of football passion, highlighting adidas’s global celebration of sport and culture.