JD Sports Towering Shoeboxes on Car Roof
JD Sports Towering Shoeboxes in LA
This mixed reality ad for JD Sports features a black car driving through the streets of Los Angeles. A towering pile of blue Adidas shoeboxes is strapped to its roof, set against a backdrop of older brick apartment buildings and lofty facades. Pedestrians and a yellow cab are visible as the car moves slowly.
The video uses augmented reality to transform an urban drive into a visual tribute to the Adidas Superstar II. It highlights JD Sports' message that timeless footwear remains stylish.
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FOOH Impact ScoreOutstanding
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