MCM Gold Luggage Adventure
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FOOH Impact Score
Outstanding
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A
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C
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Learn moreCredits
Brands: MCM Worldwide, Rawrow
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In this MCM Worldwide FOOH ad, gold-toned luggage pieces glisten against a black backdrop as the title 'MCM RAWROW' appears. The ad humorously reimagines airport travel through self-moving suitcases that roll down runways, stroll past daffodils, and confidently promenade into an MCM store to try on a jacket and sunglasses. A captivating narrative that masterfully blends imagination and brand identity with surprising product storytelling.
