MCM Gold Luggage Adventure
Suitcases Stroll Past Daffodils
This MCM Worldwide FOOH ad features gold-toned luggage pieces glistening against a black backdrop, as the title 'MCM RAWROW' appears.
The ad humorously reimagines airport travel through self-moving suitcases that roll down runways, stroll past daffodils, and confidently promenade into an MCM store to try on a jacket and sunglasses. This captivating narrative masterfully blends imagination and brand identity with surprising product storytelling.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brands:
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BOSS Double B Giant Sunglass on Pole
Rabanne Gold Coins Roll Up From Fountain
Foot Locker Sneakers Dropped on Bridge
Pandora Bracelets Hanging From Colorful Buildings
Adidas Shoes Driving Through Street
Barbour Subway Train Wrapped in Quilted Fabric
Staff PickWatches and Wonders Watches on Chair Lifts in Geneva
Why CGI
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