Anthropologie Pink Sunglasses Hot Air Balloon
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a sun-soaked coastline decorated with accessories blown up to grand proportions. That’s the creative premise of this Anthropologie cgi ad featuring a surreal floating pair of oversized red sunglasses above turquoise ocean waters. The video unfolds as these sunglasses, hung against a clear blue sky, dangle earrings from their frames and reveal a cable car suspended below, blending fashion and fantasy in a dreamlike vacation setting. Using computer generated graphics, this Anthropologie cgi ad transforms everyday summer eyewear into an innovative product showcase.
