Watches and Wonders Giant Watches on Floats

In this Watches and Wonders fake out of home ad, oversized luxury watches gently float on colorful life rings as they drift down Switzerland’s crystal-clear rivers, passing through sunny swimming spots and bustling lakeside towns. The scene unfolds as giant timepieces share the water with inflatable swans and vacationers enjoying their summer holidays—watch faces glinting in the sunlight as they 'relax' in idyllic Swiss waters, capturing a relatable out-of-office vibe. With a creative use of computer generated graphics, this Watches and Wonders luxury watch campaign fake out of home ad transforms everyday leisure scenes into a laid-back, memorable spectacle, highlighting Watches and Wonders’ celebration of summer escapism and design excellence.