Watches and Wonders Giant Watches on Floats

This Watches and Wonders fake out-of-home advertisement features oversized luxury watches gently floating on colourful life rings. They drift down Switzerland’s crystal-clear rivers, passing through sunny swimming spots and bustling lakeside towns.

The giant timepieces share the water with inflatable swans and vacationers enjoying their summer holidays. Watch faces glint in the sunlight as they 'relax' in idyllic Swiss waters, capturing a relatable out-of-office vibe.

Through creative use of computer-generated graphics, this luxury watch campaign transforms everyday leisure scenes into a laid-back, memorable spectacle, highlighting Watches and Wonders’ celebration of summer escapism and design excellence.