Avène Sunscreen Riding on Sailboat
Avène Sunscreen Sails Copacabana Beach
This Avène FOOH campaign features a giant Cleanance UV SPF 70 sunscreen tube. It gracefully cruises through Copacabana Beach’s turquoise waters, propelled by a boat with a dynamic orange sail.
The advertisement humorously reimagines sun care as a maritime experience, with the sunscreen product doubling as a sleek sailing vessel. This highlights its ocean-safe formula and high protection.
The execution blends creativity with a memorable twist on skincare and brand purpose.
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Credits
Brand:
Artist:Sailor Studio
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