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Improvable
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In this Avène FOOH campaign, a giant Cleanance UV SPF 70 sunscreen tube gracefully cruises through Copacabana Beach’s turquoise waters on a boat with a dynamic orange sail. The ad humorously reimagines sun care as a maritime experience with the sunscreen product doubling as a sleek sailing vessel, emphasizing its ocean-safe formula and high protection. A fun execution that masterfully blends creativity with a memorable twist on skincare and brand purpose.
Dorflex
Amazon
Casal Garcia
ATP +
Claro
Johnnie Walker
Dorflex
Engov
Max +
Claro