Avène Sunscreen Riding on Sailboat
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Avène FOOH campaign, a giant Cleanance UV SPF 70 sunscreen tube gracefully cruises through Copacabana Beach’s turquoise waters on a boat with a dynamic orange sail. The ad humorously reimagines sun care as a maritime experience with the sunscreen product doubling as a sleek sailing vessel, emphasizing its ocean-safe formula and high protection. A fun execution that masterfully blends creativity with a memorable twist on skincare and brand purpose.
