Mary Kay Train Becomes Giant Lipstick Factory
Mary Kay Train Transforms into Lipstick Factory
This CGI advertisement opens with a serene view of Rio de Janeiro’s Botafogo subway station as a train with a white front and pink sides pulls into the platform. As the train stops, Mary Kay branding and lipstick visuals are revealed on its exterior. The panels smoothly shift backward and downward to uncover a pink-toned interior.
Inside, square floor openings appear, and giant black Mary Kay lipstick tubes rise up. Ceiling panels open to release transparent components that fill with different lipstick shades and connect with precision to the oversized tubes. Their caps assemble automatically to complete the products before everything closes seamlessly, and the branded train continues its journey.
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FOOH Impact ScoreImpressive
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