FOOH Impact Score:
Improvable
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This Nespresso faux ooh ad begins with oversized coffee pods suspended in mint-green claw machines hovering above the golden sands of Cannes. This moment cleverly highlights the brand’s commitment to blending sophisticated coffee experiences with cultural moments of luxury as perfectly layered iced coffees are showcased in claw machines across the iconic beach during the Festival de Cannes. As a perfect blend of dynamic storytelling and distinctive product integration, the CGI effects enhancement is designed for immersive seasonal brand engagement.