McDonald’s Truck Transports Giant Breakfast
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this McDonald's FOOH ad, a massive flatbed truck weaves through crowded city streets, carrying oversized breakfast items that turn heads at every corner. The scene unfolds as a towering McCafé coffee cup, a monument-sized McMuffin, and billboard-scale hash browns roll past skyscrapers, leaving pedestrians stunned by the building-height replicas and the bold branded message 'I like you this way.' With a creative use of CGI effects, this McDonald's morning meal FOOH ad transforms daily urban commutes into a dynamic spectacle, highlighting McDonald's fresh approach to showcasing its breakfast favorites.
