Carolina Lemke Glasses on Metro Train Ride

Oversized Sunglasses Float Over Bir-Hakeim Bridge

This Carolina Lemke fake out-of-home advertisement features oversized sunglasses floating above a metro train. The train crosses the Bir-Hakeim bridge, with the Eiffel Tower and the Seine river visible in the background.

The ad reimagines this Parisian landmark as a fashion runway, with the eyewear gliding into view with each passing carriage. It positions the sunglasses as must-have accessories, blending wit and visual storytelling with contemporary eyewear fashion.

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Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:France
City:Paris
Date posted:January 3, 2024
Source:Instagram