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Improvable
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In this Carolina Lemke fake out of home ad, oversized sunglasses appear to float effortlessly above a metro train crossing the iconic Bir-Hakeim bridge, set against the Eiffel Tower and the calm Seine river. The ad humorously reimagines this historic Parisian landmark as a fashion runway, positioning the eyewear as must-have accessories gliding into view with every passing carriage. A creative execution that masterfully blends wit and visual storytelling with a bold take on contemporary eyewear fashion.