ZARA Red Cord Knotting on Building in Shanghai

This ZARA CGI campaign features a vibrant red cord with a knotted end, slithering down the concrete façade of the Abraham Co Building on Beijing Road. It serves as an elegant teaser for the AO YES x ZARA collaboration.

The scene unfolds as the cord moves through an empty street, contrasting with the towering Oriental Pearl Tower. It then gracefully weaves through the Rockbund Art Museum’s grand windows, intertwining into a complex Chinese knot while pedestrians pass beneath.

Through distinctive computer-generated graphics, this ZARA fashion campaign transforms urban architecture into a fresh, relatable spectacle, highlighting ZARA’s focus on cultural celebration and innovative storytelling.