ZARA Red Cord Knotting on Building in Shanghai

In this ZARA cgi campaign, a vibrant red cord with a knotted end makes its entrance, slithering down the concrete façade of the Abraham Co Building on Beijing Road as an elegant teaser for the AO YES x ZARA collaboration. The scene unfolds as the cord moves through an empty street, creating contrast against the towering Oriental Pearl Tower, then gracefully weaves through the Rockbund Art Museum’s grand windows, intertwining into a complex Chinese knot while pedestrians pass beneath. With a distinctive use of computer generated graphics, this ZARA fashion campaign transforms urban architecture into a fresh, relatable spectacle, highlighting ZARA’s focus on cultural celebration and innovative storytelling.