FOOH Impact Score:
Improvable
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This Michael Kenedy FOOH campaign begins with a model casually appearing seated atop a digital billboard featuring an elegant wristwatch. This moment cleverly highlights the brand’s premium presence and creative display strategy as the performer, wearing a bold green hoodie, seamlessly interacts with the digital ad, bridging the gap between real-world environment and screen-based advertising. As a perfect blend of memorable storytelling and dynamic product integration, the CGI effects enhancement is designed for generating social media buzz and reinforcing the brand’s 15+ years of presence in the Iranian market.