FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Outstanding
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This Coca-Cola FOOH ad begins with a giant Santa reaching into a glowing workshop hidden behind a Coca-Cola billboard high above the Forum shopping center on a snowy evening. This moment cleverly highlights the brand’s festive nostalgia as Santa gently places the iconic illuminated Christmas truck onto the cobbled wet street, where it immediately lights up and starts its journey, filling the scene with holiday spirit. As a perfect blend of impactful storytelling and creative product integration, the CGI effects enhancement is designed for building anticipation around Coca-Cola’s seasonal tour across Finland.
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