Lipton Tea Leaves Shape a Bottled Drink
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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This Lipton FOOH campaign begins with a lush wall of fresh green tea leaves unfurling across an urban billboard. This moment cleverly highlights the brand’s commitment to natural refreshment as the familiar Lipton logo blooms from live flowers nestled in the foliage, while scattered limes offer a citrusy contrast to the greenery. As a perfect blend of distinctive storytelling and clear product integration, the augmented reality enhancement is designed for increasing awareness of Lipton's new cooling product line.
