Dubai Mall Ice Skates Glide on Rink
Dubai Mall Ice Skates CGI
This CGI advertising video features oversized white ice skates gliding along the main corridors of the Dubai Mall. The video begins with a close-up of the skates, which are presented in a cascading size order, forming a visual representation of a family.
The CGI effects transform the retail space into a creative installation, echoing the idea of 'Like mother, like skate-lings'. This visual storytelling aims to create emotional connections and enhance brand elevation and social media engagement.
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FOOH Impact ScoreImpressive
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