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Dubai Mall Ice Skates Glide on Rink

FOOH Impact Score:

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Credits

Brand: Dubai Mall

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Retail & Consumer Goods

Country: UAE

City: Dubai

Effect / Animation: Large Objects

Surroundings: Dubai Mall, Interior

Date posted: February 18, 2025

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This Dubai Mall vfx advertising begins with a close-up of oversized white ice skates appearing along the main corridors of the shopping center. This moment cleverly highlights the mall’s ability to create emotional connections through visual storytelling as the skates are presented in a cascading size order, forming a visual representation of a family that echoes the idea of 'Like mother, like skate-lings' while transforming a retail space into a creative installation. As a perfect blend of resonant storytelling and dynamic product integration, the CGI effects enhancement is designed for brand elevation and social media engagement.

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