LEGO Giant Crate Descends Beside Ponte City
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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Learn moreCredits
Brand: LEGO
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Imagine a towering city skyline interrupted by a mysterious delivery from the sky. That’s the captivating premise of this LEGO cgi ad featuring the descent of a giant branded crate. The video unfolds as an airplane soars high above Johannesburg, with the camera zooming in on a massive LEGO crate descending slowly beneath a parachute, landing next to the iconic Ponte City building while the vibrant city stretches out below. Using VFX, this LEGO cgi ad transforms a familiar urban landscape into an engaging product showcase.
