Elle Garden Blooms at Salon
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Elle Permanent CGI campaign, a luxurious salon storefront gleams with gold lettering as a carpet of white blossoms spills from the entrance, setting a captivating scene. The ad dramatically reimagines a simple urban walkway as a transformative garden, brought to life with computer generated imagery that celebrates self-care and elegance. A creative piece that masterfully blends emotion and storytelling with a distinctive take on beauty and personal empowerment.
