Sephora Yellow Flowers Bloom at Arc Monument
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Sephora vfx advertising, the scene opens in front of the iconic Arcul de Triumf in Bucharest, Romania, where the Sephora logo appears above the arch-shaped structure, topped with a Forsythia flower. The scene unfolds as a Sephora-themed accordion bus passes by as vibrant yellow Forsythia flowers begin to bloom from the ground up. With a memorable use of computer generated imagery, this Sephora campaign transforms an architectural landmark into a vibrant, relatable spectacle, highlighting Sephora’s strong presence in the city.
