Elle Cupid Shooting Arrows on Inflatable Lips
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a Greek statue stepping out of mythology to become a beauty consultant. That’s the magical premise of this Elle Permanent FOOH campaign featuring a floating Cupid bringing billboard models to life. The video unfolds as a winged marble figure hovers in front of the luxury beauty clinic’s storefront, gently turning white lips a vibrant red while gracefully gliding between close-up portraits of models with seamless makeup. Using captivating augmented reality, this Elle Permanent FOOH campaign transforms the storefront and surrounding visuals into an authentic product showcase.
