Elle Cupid Shooting Arrows on Inflatable Lips

Elle Cupid CGI Campaign

This Elle Permanent FOOH (fake out-of-home) campaign features a winged marble Cupid figure, reminiscent of a Greek statue, hovering in front of a luxury beauty clinic's storefront.

The CGI video depicts the Cupid gently turning white inflatable lips a vibrant red, while gracefully gliding between close-up portraits of models with seamless makeup. This augmented reality transforms the storefront and surrounding visuals into an authentic product showcase for Elle Permanent.

B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:UAE
City:Dubai
Date posted:November 27, 2024
Source:Instagram