Erewhon Bottle Sand Sculpture on the Beach
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FOOH Impact Score
Outstanding
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In this Erewhon computer generated imagery ad, a towering glass bottle appears to rise organically from the sand dunes of Manhattan Beach, catching the sunlight as if it truly belongs there. The ad humorously reimagines the coastline as a welcoming stage for Erewhon’s arrival, with the beach transforming into a grand reveal platform for the brand’s signature aesthetics. A captivating visual that masterfully blends creativity with a memorable twist on premium retail storytelling.
