Estrid Woman Peels Adhesive Tape from Billboard
ClytechAvailable for work
Estrid Woman Peels Tape from Billboard
This FOOH campaign for Estrid features a towering billboard in a cityscape. It displays a close-up of a woman’s face with a strip positioned above her upper lip.
A performer in black then pulls the strip off, revealing smooth skin. This action humorously reimagines the urban canvas as an interactive beauty ritual, highlighting Estrid’s hair removal prowess.
The execution blends humour with a memorable twist on body care and street-level engagement.
C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Clytech