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Estrid Woman Peels Adhesive Tape from Billboard

FOOH Impact Score:

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Credits

Brand: Estrid

VFX: Clytech

Metadata

Brand Industry: Beauty & Personal Care

Country: Turkey

City: Istanbul

Effect / Animation: Billboard & Digital Screen

Surrounding: City

Date posted: November 15, 2024

FOOH.com is the biggest captivating library. If you are the creator of this Estrid ad or would like to add your work Submit your work!

In this Estrid FOOH campaign, a towering billboard displays a close-up of a woman’s face with a strip poised above her upper lip. The ad humorously reimagines a cityscape canvas as an interactive beauty ritual, with a performer in black pulling the strip off to reveal smooth skin—highlighting Estrid’s hair removal prowess. A captivating execution that masterfully blends humor with a memorable twist on body care and street-level engagement.

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