Estrid Woman Peels Adhesive Tape from Billboard

Clytech
ClytechAvailable for work

Estrid Woman Peels Tape from Billboard

This FOOH campaign for Estrid features a towering billboard in a cityscape. It displays a close-up of a woman’s face with a strip positioned above her upper lip.

A performer in black then pulls the strip off, revealing smooth skin. This action humorously reimagines the urban canvas as an interactive beauty ritual, highlighting Estrid’s hair removal prowess.

The execution blends humour with a memorable twist on body care and street-level engagement.

C
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Credits

Brand:Estrid
Artist:Clytech

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:Turkey
Date posted:November 15, 2024
Source:Instagram