Estrid Woman Peels Adhesive Tape from Billboard
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Estrid FOOH campaign, a towering billboard displays a close-up of a woman’s face with a strip poised above her upper lip. The ad humorously reimagines a cityscape canvas as an interactive beauty ritual, with a performer in black pulling the strip off to reveal smooth skin—highlighting Estrid’s hair removal prowess. A captivating execution that masterfully blends humor with a memorable twist on body care and street-level engagement.
