Gum Oral Cleaning on Billboard

Brushes Clean Braces on Royal Palace

This GUM faux OOH advertisement features oversized dental hygiene tools floating above Amsterdam's Royal Palace. The scene showcases GUM's orthodontic care range.

GUM ORTHO brushes and cleaners meticulously work their way across a towering smile equipped with braces, weaving between brackets. The historic building’s statues appear to observe this detailed routine. This CGI ad transforms cultural landmarks into a fresh, relatable spectacle, highlighting GUM’s mission to make specialised oral care accessible and engaging.

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Credits

Brand:Gum
Artist:Orthodoxx

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:Netherlands
Date posted:May 13, 2025
Source:Instagram