Gum Oral Cleaning on Billboard
Brushes Clean Braces on Royal Palace
This GUM faux OOH advertisement features oversized dental hygiene tools floating above Amsterdam's Royal Palace. The scene showcases GUM's orthodontic care range.
GUM ORTHO brushes and cleaners meticulously work their way across a towering smile equipped with braces, weaving between brackets. The historic building’s statues appear to observe this detailed routine. This CGI ad transforms cultural landmarks into a fresh, relatable spectacle, highlighting GUM’s mission to make specialised oral care accessible and engaging.
C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Orthodoxx