Wella Professionals Red Billboards on São Paulo Buildings
Wella Professionals Red Billboards in São Paulo
This Wella Studio fake out-of-home (FOOH) ad transforms São Paulo’s luxury district into a dynamic product showcase. The video features towering, bright red Wella billboards appearing on sleek São Paulo buildings and inside bustling metro stations.
The creative premise of this Wella Studio fake OOH ad is a skyscraper turning into a giant salon chair in the heart of Brazil’s fashion capital. The video showcases Wella Professionals' bold new concept on Oscar Freire, with the billboards seamlessly matching the brand’s signature red carpet entrance as commuters and passersby take notice.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Jeferson Araujo
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