Wella Professionals Red Billboards on São Paulo Buildings
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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Imagine a skyscraper turning into a giant salon chair in the heart of Brazil’s fashion capital. That’s the creative premise of this Wella Studio fake ooh ad featuring their bold new concept on Oscar Freire. The video unfolds as towering, bright red Wella billboards appear on sleek São Paulo buildings and inside bustling metro stations, seamlessly matching the brand’s signature red carpet entrance as commuters and passersby take notice. Using memorable computer generated graphics, this Wella Studio fake ooh ad transforms São Paulo’s luxury district into a dynamic product showcase.
