FOOH Impact Score:
Improvable
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Imagine Paris’s most celebrated landmarks glistening under layers of crystalline frost during the heat of the Olympic Games. That’s the captivating premise of this EviDenS de Beauté FOOH campaign featuring The Special Mask. The video unfolds as The Eiffel Tower, Louvre Pyramid, and Arc de Triomphe are gradually covered in shimmering ice crystals, visually evoking the refreshing coolness of the skincare treatment as it seemingly 'freezes' the monuments in time. Using engaging CGI effects, this EviDenS de Beauté FOOH campaign transforms Paris into an innovative product showcase, illustrating the mask’s promise of deep revitalization and instant skin invigoration.