Farfetch Frog Loafer Drifts on River

In this JW Anderson FOOH ad, a serene view of São Paulo's Ibirapuera Park is interrupted as an oversized frog-shaped loafer gently rises from the surface of the lake. The scene unfolds as the iconic green shoe, featuring animated frog eyes and a welcoming smile, appears to float like a benign lake creature, set against the distant urban skyline and reflected on the water’s calm surface. With a creative use of computer generated graphics, this JW Anderson footwear FOOH ad transforms a peaceful city park into a vivid moment of surprise and nostalgia, highlighting JW Anderson’s ability to merge fashion and storytelling in a city setting.