Farfetch Frog Loafer Drifts on River
Frog Loafer Rises From Ibirapuera Lake
This JW Anderson FOOH ad features an oversized, frog-shaped loafer gently rising from the surface of the lake in São Paulo's Ibirapuera Park. The iconic green shoe, with animated frog eyes and a smile, appears to float like a benign lake creature.
The scene is set against the distant urban skyline and reflected on the water’s calm surface. Through creative use of computer-generated graphics, this JW Anderson footwear FOOH ad transforms a peaceful city park into a vivid moment of surprise and nostalgia, highlighting the brand’s ability to merge fashion and storytelling in a city setting.
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FOOH Impact ScoreSolid
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Credits
Brands:
Artist:Jeferson Araujo
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