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Gessi Faucets Towering Along Skyscrapers

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Credits

Brand: Gessi

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: USA

City: New York City

Effects / Animations: Large Objects, Morphing & Transformation

Surrounding: City

Date posted: May 8, 2024

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Imagine the Empire State Building swapping its spire for a designer faucet. That’s the captivating premise of this Gessi FOOH campaign featuring luxurious bathroom hardware scaled to architectural grandeur. The video unfolds as an extraordinary urban transformation takes place at sunset—Manhattan’s skyline subtly shifts as skyscrapers don gleaming Gessi faucets in polished brass and chrome, their sleek forms catching the golden hour light. The Gessi logo glows proudly atop a distant tower, establishing a commanding presence in the cityscape and underscoring the brand’s arrival in New York. Using engaging VFX, this Gessi FOOH campaign transforms the iconic skyline into an unforgettable product showcase.

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