DKNY Heart Balloons Gathers on 3D Letters Installation
DKNY Heart Balloons in Berlin
This DKNY FOOH campaign video is set in Berlin’s Alexanderplatz, near the tramline. A large DKNY letter installation is positioned amidst commuters and trams, with the Berlin TV Tower and surrounding architecture in the background.
Heart-shaped balloons float towards the installation, merging at its centre to form a single, oversized heart. This visual aims to introduce the Heart of NY collection within an urban European setting.
Using CGI effects, the campaign transforms the transportation hub into a spectacle, highlighting DKNY’s Heart of NY launch and its theme of global connection.
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Credits
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