Benefit Cosmetics Eyebrow Pencil on Tram

Tiny Skiers Navigate Sugary Slopes

This fake out-of-home (FOOH) advertisement for Benefit Cosmetics features a giant eyebrow pencil on a tram. The CGI video showcases the product in an urban setting, integrating it seamlessly into the daily commute.

The visual effect highlights the eyebrow pencil's presence in an unexpected and memorable way, aiming to capture attention and promote the brand through dynamic product integration within a real-world scenario.

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Credits

Agency:Nemya Begloo
Production:Nemya Begloo
VFX:Nemya Begloo
Sound:Nemya Begloo

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:Canada
City:Toronto
Date posted:February 6, 2024
Source:Instagram