L’Oréal Groupe Shampoo Pulls Tower of Pisa

This L’Oréal Groupe FOOH campaign begins with a woman playfully posing in front of the Leaning Tower of Pisa, appearing to hold it up. This moment cleverly highlights the strength of Redken Acidic Bonding Concentrate Shampoo as, instead of her hands, a long, flowing braid of red hair begins to straighten the tower, connecting back to a giant bottle of the shampoo. The shampoo’s powerful repair technology is emphasized as its strength is compared to the force needed to realign the iconic landmark, proving it can repair a year’s worth of visible damage in just one use. As a perfect blend of engaging storytelling and clear product integration, the CGI effects enhancement is designed for reinforcing Redken’s superior hair repair capabilities.