FOOH Impact Score:
Outstanding
Learn moreIn this Jacquemus fake OOH ad, an in-store installation on Avenue Montaigne transforms into a playful spectacle as oversized cherries roll down the stairs, stack up inside the room, and eventually spill onto the street. The ad humorously reimagines a retail space with a surreal twist, where the brand’s latest collection is subtly highlighted through a recurring touch of red in both products and background details. A Memorable fake OOH ad that masterfully blends creativity with product storytelling, inviting customers to explore the unique installation in person.
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