Jaz Hand Made Giant Jewelry Spill in Melbourne
Outstanding
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In this Jaz Hand Made CGI campaign, a massive white shopping bag adorned with the brand’s logo sits prominently on a city street, brimming with glimmering gold and silver pieces as Flinders Street Station looms in the background. The ad humorously reimagines Melbourne’s iconic tram system as a subtle disruptor, nudging the oversized bag and spilling out striking, oversized jewelry directly toward the camera to reveal the pop-up store’s exclusive collection. A distinctive piece that masterfully blends humor and creativity with product storytelling that highlights the monumental nature of the brand’s public debut.
