Instituto Protea Flowers Blossom Across Rooftops

Imagine a city skyline transforming into a garden of blooming flowers. That’s the captivating premise of this Instituto Protea vfx advertising featuring digital blossoms flourishing across São Paulo. The video unfolds as a building rooftop erupts in vibrant protea flowers, gradually spreading across the surrounding urban landscape in symbolic motion, while a rooftop message — 'Many donations, many years of life' — and a scannable QR code invite viewers to contribute to breast cancer treatment for low-income women. Using innovative CGI effects, this Instituto Protea vfx advertising transforms a familiar cityscape into an inspiring product showcase.