Instituto Protea Flowers Blossom Across Rooftops
São Paulo Rooftops Bloom
This CGI advertising video for Instituto Protea features digital blossoms flourishing across São Paulo. The video depicts a building rooftop erupting in vibrant protea flowers, which then spread across the surrounding urban landscape.
A rooftop message, 'Many donations, many years of life', is displayed, alongside a scannable QR code. These elements invite viewers to contribute to breast cancer treatment for low-income women.
Using innovative CGI effects, the video transforms the familiar cityscape into an inspiring product showcase.
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FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Sailor Studio
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