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Instituto Protea Flowers Blossom Across Rooftops

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Instituto Protea

Who we think created this: Sailor Studio

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Metadata

Brand Industry: Beauty & Personal Care

Country: Brazil

City: São Paulo

Effect / Animation: Growth

Surrounding: City

Date posted: November 2, 2023

Source: Instagram

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Imagine a city skyline transforming into a garden of blooming flowers. That’s the captivating premise of this Instituto Protea vfx advertising featuring digital blossoms flourishing across São Paulo. The video unfolds as a building rooftop erupts in vibrant protea flowers, gradually spreading across the surrounding urban landscape in symbolic motion, while a rooftop message — 'Many donations, many years of life' — and a scannable QR code invite viewers to contribute to breast cancer treatment for low-income women. Using innovative CGI effects, this Instituto Protea vfx advertising transforms a familiar cityscape into an inspiring product showcase.

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