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This JD Sports FOOH ad begins with a sneaker soaring over the Paris skyline, revealing an animated descent through the Arc de Triomphe. This moment cleverly highlights the brand’s urban aesthetic and premium image as the journey continues down the Champs-Élysées, where floating sneakers appear to glide effortlessly above the avenue, blending streetwear culture with Parisian elegance. As a perfect blend of distinctive storytelling and engaging product integration, the CGI effects enhancement is designed for promoting the opening of JD Sports' flagship store in a globally iconic fashion destination.
JD Sports
Labella
Intersport
JD Sports
JD Sports
Ölend
Printemps
Labella