FOOH Impact Score:
Impressive
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In this Kay Beauty CGI campaign, a massive golden-framed display case floats above Dubai’s skyline, showcasing larger-than-life makeup products suspended in mid-air. The ad humorously reimagines the cityscape as a glamorous makeup counter, complete with an airplane trailing a banner that reads "NOW IN DUBAI!" while the brand’s vibrant pink packaging glows against iconic towers. A captivating moment that masterfully blends creativity with a memorable twist on international beauty retail.