FOOH Ad WEPINK Heart Balloon Carries Pink Gift Box

WEPINK Heart Balloon Carries Pink Gift Box

Heart Balloon Carries Pink Gift Box in a fake-out-of-home ad WEPINK

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FOOH Impact Score:

Impressive

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Credits

Brand: WEPINK

VFX: DG VFX

Metadata

Brand Industry: Beauty & Personal Care

Country: Brazil

City: Belo Horizonte

Effects / Animations: Large Objects, Floating & Flying Objects, Swarm & Particles, Reveal & Unboxing, Rigid-Body

Surroundings: Avenida Afonso Pena, Buildings, Trees, Parks, Shopping Cidade

Date posted: May 16, 2025

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In this WEPINK fake out of home ad, a sweeping aerial view of Avenida Afonso Pena in Belo Horizonte captures a vibrant skyline lined with soaring buildings and lush green trees, introducing a pink-themed cosmetics promotion. The scene unfolds as a charming heart-shaped balloon carries a WEPINK gift box serenely above a city park and across urban rooftops before descending in front of Shopping Cidade, where the box opens and releases smaller pink balloons along with a dazzling array of beauty products, marking WEPINK’s debut in Belo Horizonte. With a dynamic use of augmented reality, this WEPINK beauty showcase fake out of home ad transforms the everyday urban landscape into a memorable spectacle, highlighting WEPINK’s campaign to celebrate their arrival in the city.