WEPINK Heart Balloon Carries Pink Gift Box
WEPINK Heart Balloon Takes Belo Horizonte
This WEPINK fake out-of-home ad opens with a sweeping aerial view of Avenida Afonso Pena in Belo Horizonte, showcasing a vibrant skyline of soaring buildings and lush green trees. A charming heart-shaped balloon, carrying a WEPINK gift box, then serenely traverses above a city park and across urban rooftops.
The balloon descends in front of Shopping Cidade, where the gift box opens to release smaller pink balloons and a dazzling array of beauty products. This augmented reality spectacle marks WEPINK’s debut in Belo Horizonte, transforming the urban landscape into a memorable celebration of their arrival.
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FOOH Impact ScoreImpressive
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