FOOH Impact Score:
Outstanding
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Imagine the Eiffel Tower becoming the backdrop for a traditional Kerala harvest meal. That’s the resonant premise of this Kerala Tourism FOOH ad featuring a dramatically scaled-up Onam sadya. The video unfolds as a meticulously curated banana leaf feast—complete with rice, curry, papadam, banana, and a vibrant variety of vegetarian dishes—is laid out at the tower’s base, drawing a delicious contrast between regional culture and a global icon. Using engaging CGI, this Kerala Tourism FOOH ad transforms a landmark location into a captivating product showcase.