Kerala Tourism Lady Liberty Wears an Umbrella

In this Kerala Tourism FOOH campaign, the scene opens with the Statue of Liberty standing stoically in New York Harbor before her torch gracefully morphs into a golden-brown traditional Kerala umbrella. The scene unfolds as the image cleverly replaces Liberty’s iconic flame with a woven parasol, blending two cultural symbols to coincide with the festive season of Onam. With a surprising use of VFX, this Kerala Tourism digital installation transforms one of America's most recognized landmarks into a fresh, relatable spectacle, highlighting Kerala Tourism’s goal to share the state’s message of unity, hospitality, and cultural richness during monsoon season.