Kerala Tourism Lady Liberty Wears an Umbrella
Lady Liberty Wears a Kerala Umbrella
This FOOH campaign for Kerala Tourism opens with the Statue of Liberty in New York Harbor. Her torch gracefully morphs into a golden-brown traditional Kerala umbrella, replacing the iconic flame with a woven parasol.
This surprising use of VFX transforms one of America's most recognized landmarks into a fresh, relatable spectacle. It blends two cultural symbols to coincide with the festive season of Onam, highlighting Kerala Tourism’s goal to share the state’s message of unity, hospitality, and cultural richness during monsoon season.
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Credits
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