KitKat Chocolate Bar Arrives at Bus Station

KitKat Bus Station Takeover

This fake out-of-home (FOOH) CGI advertisement for KitKat features a giant chocolate bar transforming into a full-sized Bus Rapid Transit (BRT) vehicle. The scene unfolds at a transit station in Rio de Janeiro.

The ad humorously reimagines public transportation, depicting the oversized KitKat arriving to transport fans to the iconic Rock in Rio festival. It blends the indulgence of the chocolate bar with an everyday urban setting, offering a creative take on brand engagement.

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Credits

Brand:KitKat

Metadata

Work Type: FOOH
Country:Brazil
Date posted:September 10, 2023
Source:Instagram