KitKat Chocolate Bar Arrives at Bus Station
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FOOH Impact Score
Impressive
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A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this KitKat fake ooh ad, a giant chocolate bar transforms into a full-sized BRT vehicle at a Rio de Janeiro transit station. The ad humorously reimagines public transportation by turning it into an oversized KitKat that seemingly arrives to shuttle fans to the iconic Rock in Rio festival, blending sweet indulgence with everyday urban scenes. A fun concept that masterfully blends creativity with a distinctive take on brand engagement.
