FOOH Impact Score:
Solid
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In this Extrême fake ooh ad, a vintage steam locomotive pulls into a station trailing a puff of pink smoke, each train car stacked high with oversized ice cream cones, swirls of vanilla, and glossy streams of raspberry sauce. The scene unfolds as the everyday railway is transformed into an 'Extrême trip'—a surreal dessert dreamscape that causes passing commuters to pause and question its reality, as one commenter wonders aloud, “Is it real?”. With a clear use of augmented reality, this Extrême ice cream fake ooh ad transforms routine transit infrastructure into a fresh, relatable spectacle, highlighting Extrême’s intention to position indulgence as an everyday escape.