La Vache qui Rit Cheese Wheels Roll on Road

This La Vache qui Rit fake out-of-home (FOOH) ad features its trademark cheese wheels taking centre stage during France’s iconic cycling event. The video shows giant blue-and-white striped La Vache qui Rit cheese wheels rolling dramatically along the cycling route through Alpine meadows.

The campaign incorporates oversized product packaging towering over spectators, and a massive red laughing cow logo decorating the mountainside grass. Using augmented reality effects, this La Vache qui Rit fake ooh ad transforms scenic alpine locations into a captivating product showcase.