Fazer Giant Ice Cream Tubs Play Beach Volleyball

This CGI campaign for Fazer ice cream opens on an underwater view beneath a sunny tropical beach. Enormous Fazer ice cream tubs gather around a sandy court for an unexpected game of beach volleyball. Four oversized tubs line up on each side of a makeshift net, with a blue volleyball stamped with the Fazer logo floating between them.

The tubs flip their lids to bump the ball back and forth. Beach lounge chairs, a blue beach umbrella, and curious onlookers, including a man and a woman, frame the unusual underwater match. The scene builds in energy as the camera gradually glides closer, promoting Fazer’s summer ice cream experience.

Utilising augmented reality, this Fazer ice cream spot transforms a quiet ocean floor into a fresh, relatable spectacle, highlighting Fazer’s goal of turning summer into a lighthearted ice cream moment.