Lemon Jelly Boots Hover Above Shopping Arcade

Lemon Jelly Boots in Milan

This CGI advertisement for Lemon Jelly shows colourful rubber boots ascending into the open sky above Milan's Galleria Vittorio Emanuele II. Pink, yellow, and black waterproof footwear rises magically from the ground, drawing astonished stares from onlookers beneath the historic landmark.

The video, paired with the tagline 'Who let the boots out?', announces the Portuguese brand’s Italian debut. This captivating use of computer-generated imagery transforms a classic cityscape into a memorable spectacle, highlighting Lemon Jelly’s expansion campaign across Italy.

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FOOH Impact ScoreSolid
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Credits

Artist:Girina

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:Italy
City:Milan
Date posted:February 18, 2024
Source:Instagram