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L'Oréal Makeup Pencil Creates Brow on Facade

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Credits

Brands: L'Oreal, Ulta Beauty

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: USA

City: Chicago

Effects / Animations: Large Objects, Billboard & Digital Screen

Surrounding: City

Date posted: February 19, 2025

FOOH.com is the biggest mixed reality ad library. If you are the creator of this L'Oreal Paris ad or would like to add your work Submit your work!

In this L'Oreal Paris mixed reality ad, a giant makeup pencil erupts from beneath the city sidewalk, transforming the urban landscape in front of an Ulta Beauty store. The ad humorously reimagines the busy street corner as a stage for bold brow enhancements, debuting Faux Brow as a cosmetic tool powerful enough to reshape more than just faces. A memorable execution that masterfully blends surprise with a creative twist on beauty innovation.

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