L'Oréal Makeup Pencil Creates Brow on Facade
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In this L'Oreal Paris mixed reality ad, a giant makeup pencil erupts from beneath the city sidewalk, transforming the urban landscape in front of an Ulta Beauty store. The ad humorously reimagines the busy street corner as a stage for bold brow enhancements, debuting Faux Brow as a cosmetic tool powerful enough to reshape more than just faces. A memorable execution that masterfully blends surprise with a creative twist on beauty innovation.
