L'Oréal Makeup Pencil Creates Brow on Facade
Pencil Erupts at Ulta Beauty
This L'Oréal Paris mixed reality advertisement features a giant makeup pencil emerging from beneath a city sidewalk. The ad transforms the urban landscape in front of an Ulta Beauty store.
The busy street corner is reimagined as a stage for bold brow enhancements, debuting Faux Brow as a cosmetic tool. The ad humorously presents the product as powerful enough to reshape more than just faces.
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