Luna Makeup Races Across the Bridge
Luna Makeup: Concealer Races Across Seoul
This FOOH campaign for Luna Makeup features a giant concealer-shaped aircraft gliding across the Seoul skyline, above a busy highway. The surreal plane approaches a championship-style finish line, marked by a massive makeup-themed banner strung across lanes of commuter traffic.
Using computer-generated graphics, the campaign transforms urban infrastructure into a fresh spectacle. It aims to generate buzz for Luna Makeup's new pop-up store experience.
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Credits
Brand:
Artist:Moiberlab
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