Luna Makeup Races Across the Bridge

In this Luna Makeup FOOH campaign, a giant concealer-shaped aircraft glides across the skyline above a busy Seoul highway. The scene unfolds as the surreal plane appears to approach a championship-style finish line, with a massive makeup-themed banner strung triumphantly across lanes of commuter traffic, turning the roadway into a beauty-infused spectacle. With an innovative use of computer generated graphics, this Luna Makeup concealer FOOH campaign transforms urban infrastructure into a fresh, relatable spectacle, highlighting Luna Makeup’s goal of generating buzz for their new pop-up store experience.