Maison 123 Building Wrapped in Icy Frost

Maison 123 'Pôle Nord' Collection Launch

This faux out-of-home advertisement for Maison 123 features the brand’s Paris storefront under a winter sky. The limestone façade of the store gradually freezes over, transforming into a shimmering structure of crystalline ice and layered frost.

This CGI effect signals the arrival of the new 'Pôle Nord' capsule collection. The video aims to build anticipation for this winter-inspired fashion release, connecting seasonal fashion with physical retail through immersive storytelling and product integration.

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Credits

Artist:Vokode

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:France
City:Paris
Date posted:November 1, 2023
Source:Instagram