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This Maison 123 faux ooh ad begins with the brand’s recognizable Paris storefront standing under a calm winter sky. This moment cleverly highlights the immersive connection between seasonal fashion and physical retail as the store’s limestone façade slowly freezes over, transforming into a shimmering structure of crystalline ice and layered frost, signaling the arrival of the new 'Pôle Nord' capsule collection. As a perfect blend of insightful storytelling and authentic product integration, the CGI effects enhancement is designed for building anticipation around a winter-inspired fashion release.
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